Before taking part in a trade fair, you must first set attainable and quantifiable goals.
What are your main goals as a trade fair exhibitor?
- Main goal: to build my reputation
Indicators: the number of flyers distributed during the fair, the number of people visiting your stand, the number of views on your e.micronora platform digital profile, etc.
- Main goal: to increase sales
Indicators: the number of relevant contacts made through the fair, the number of meetings set, the number of quotes delivered and the number of contracts signed through the fair.
All of this requires carefully monitoring your communication tools and linking the contact made to a given tool. This will enable you to clearly identify the source of your customer contact to be able to attribute it to a given communication tool, such as the trade fair.
Also be aware that a trade fair can have an impact over several months, so it is important to continue monitoring in the long term (at least 1 year).